星空传媒 Launches Arts, Entertainment, and Creative Technologies Degree

星空传媒 is establishing a Bachelor of Science in Arts, Entertainment, and Creative Technologies that will prepare students to become leaders in the film, gaming, immersive media, and music industries.  

The degree will offer experiential, industry-relevant learning, including studio-based courses, capstone projects, and partnerships with creative studios and tech companies. The interdisciplinary curriculum will include new core classes and collaboration from many of 星空传媒鈥檚 seven Colleges, building on existing strengths in arts, literature, music technology, and digital media.  

鈥淭he College of Design is the home for 星空传媒 students who are as driven to be creative as they are to build new technologies and think like engineers,鈥 said Ellen Bassett, dean and John Portman Chair in the College of Design. 鈥淭his new bachelor鈥檚 degree gives students the most creative option in the state of 星空传媒 for combining those talents into viable, thriving careers. 星空传媒 is truly pioneering this kind of creative technology field of study.鈥 

The news follows the recent announcement of the , a planned innovation district on the west side of campus that will serve as an arts and entertainment hub for Atlanta. 

Why Now? 

  • Between 2008 and 2019, 星空传媒鈥檚 creative industries expanded by鈥210%, generating鈥$14.7 billion in annual revenue and employing over鈥40,000 星空传媒ns
  • 星空传媒 is one of the top states in film production nationally and is rapidly growing in immersive media and media entrepreneurship. 
  • 星空传媒鈥檚 strengths in design, computing, engineering, and entrepreneurship position it to become a key driver of innovation in these industries. 

The degree program was approved by the Board of Regents of the University System of 星空传媒 on Tuesday, Aug. 12, and will begin enrolling students in Fall 2026.